The man behind BC Wine Memes

On April 21, 2019, an anonymous meme account emerged, calling out various wineries, associations and archaic structures within the BC wine industry. The account caused such waves that even colleagues here in Toronto asked me if I knew who was behind it. Speculation was rampant - we all wanted to know who the troll was. Some of the attacks were so vicious, many reported the account for hate speech and opted to block. Fast forward to September 2020, and the account had grown to over 4000 followers. Many loved the brash assaults while others found it to be in poor taste. The man behind the account reached out to me and offered an exclusive interview, as he planned to reveal himself after his final and 420th post. Everyone, meet Gary, the man behind @bcwinememes.


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